Before you can sell, you have to communicate.

Public relations and marketing strategies
to unlock the stories that connect with customers.

 

Building relationships starts with story.

Call it marketing or public relations; at the end of the day,
a successful business is built developing strong relationships
through the power of communications.

But connecting the dots between what you do and how that serves
your customers’ needs isn’t easy, unless you have a clear story and a plan.

We can get you there in 3 steps.

Communications Step 1

1. Connect

Get to know your customers and
find out what motivates them

Communications Step 2

2. Activate

Define and implement your message on platforms where your customers are

Communications Step 3

3. Monitor

Track, measure and adjust communications to align with business goals

StoryBrand Certified Guide

Trained and certified in the 7-step framework that thousands of businesses are using
to clarify their message and win more business.

Ways we can collaborate.

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Communication Plans

A comprehensive dive into designing your brand story and foundation for communicating

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Content Creation

Social, video, web or print, incorporating the right images to show what you do

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Writing

Putting your customers’ stories into words that convey your brand message and purpose

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Marketing Consulting

Providing high-level leadership as an outsourced member of your executive team

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Agency Liaison

Bridging the gap between you and your agency to ensure work is cost-effective and on message

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Technical Advice

Harnessing the right hardware and apps to effectively tell your story and measure outcomes

Right audience, right story.
We help you find both.

HEROIC Integrated Communications is a creative consultancy based in St. Petersburg, Florida, working with clients nationwide in professional services, hospitality, government and technology industries.

We work side-by-side with you to establish a framework for clearly communicating your business story. As a result, you save time and money when it comes to developing your website, marketing materials and public relations campaigns.

Company lead Paula MacDonald is an Accredited Public Relations (APR) professional who brings a filmmaker’s storytelling mindset to business.

Uncovering your best business story will help you stand out from the competition and grow a brand that people want to do business with.

Are you ready to take the first step?

Serving others is what we do best.

As part of a recent rebranding effort, we relied heavily upon Paula to provide us with video production guidance during the final phase of our web design. Through her efforts, we were able to realize a 26% savings off the original quote for the project.

 

SCOTT WATSON

EVP Sales & Marketing, M3

Paula has been an amazing business partner. Utilizing her extensive skill set, she identified quickly what we needed to do from a PR and social media perspective to get our name out there. She is creative, responsive and fast to market with opportunities.

 

MIKE FALCONER

Director of Sales, Le Meridien Tampa Hotel

Paula has been a great marketing partner for our firm for several years now. She is adept at learning topics quickly and developing content that is accurate and easy for the lay person to understand.

 

TRACY O’NEILL

Chief Administrative Officer, Kerkering, Barberio & Co.

A few of our HEROIC partners.

Let’s get HEROIC together.